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Best Practices

Follow these guidelines to get the most out of your research campaigns.

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Campaign Setup

Clear Objectives

  • Be specific about goals
  • Focus on one main objective
  • Frame from user perspective

Strong Hypotheses

  • Make them testable
  • Connect to objectives
  • Keep them focused

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Writing Effective Content

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Objectives

Good examples: 
✅ "Understand why users abandon carts during checkout"
✅ "Identify pain points in the onboarding process"
❌ "Learn about users" (too vague)
❌ "Improve the product" (not specific enough)

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Business Context

Include:
  • Product/service details
  • Target audience
  • Specific features
  • Relevant background

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Monitoring Tips

1

Start Small

Test with a small group first
2

Monitor Early

Review initial responses quickly
3

Iterate

Refine based on feedback
Remember to regularly check your campaign results and adjust your approach based on the quality of insights received.
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